As the competition for audience share intensifies and high-scale live event streaming grows at an unprecedented pace, broadcasters and streaming platforms face mounting pressures to balance infrastructure investment with profitability. According to AppLogic Network’s 2025 Global Internet Phenomena Report, video traffic continues to represent the largest application category by volume, with users downloading an average 5.63GB per day and the top 10 traffic days in 2024 all coinciding with a live streaming sporting event. Live streaming is pushing networks to their limits while driving intense energy consumption requirements.
Appear – The sustainable future of sports broadcasting: remote production, hybrid compute, and IP transport
The sports broadcasting industry is at a critical turning point. Fans demand ever-more immersive, high-quality experiences, while broadcasters and production companies face increasing pressure to reduce their environmental footprint. Traditional production models – characterized by large-scale travel, extensive on-site infrastructure, and energy-intensive workflows – are no longer sustainable.
Accedo – ECOFLOW: Helping to steer the streaming industry towards a sustainable future
Focus and momentum around sustainability in the streaming industry has been visibly building over recent years. During this time, a number of organizations such as Humans Not Robots, Greening of Streaming and DIMPACT, have formed with sustainability as their raison d’être. Their work is doing much to broaden industry knowledge around the topic of sustainability. Additionally, there is a growing willingness among media organizations and technology vendors to reduce their carbon impact and contribute to making the entire value chain more sustainable.
Witbe – Greening the streaming: how real device testing can drive sustainability in the media industry
As millions of users consume streaming video content across various platforms daily, video app providers and mobile network operators face immense pressure to manage data usage and bandwidth efficiently. This challenge presents an opportunity to make the industry more sustainable. Leveraging data analytics captured through real device testing, streaming video service providers can not only optimize data transmission but also reduce energy consumption and promote sustainable user behavior. Vodafone, Telefonica, and Meta have already communicated interesting results in this field.
Projective – Breaking free from the hardware cycle: a new era in postproduction
When considering traditional technology deployments within post-production and broadcast companies, the term “cycle of hardware” highlights a common situation for media technology buyers. Every 2-5 years, companies find themselves entangled in a relentless cycle of sourcing, implementing, powering, and retiring physical hardware – servers, storage systems, backup solutions.
Appear – How to be an immersive and green broadcaster
Delivering immersive live events, whether it’s the thrill of the Olympics’ 100-meter sprint or the suspense of an awards ceremony, while simultaneously meeting sustainability goals, is no easy feat. Broadcasters are rising to this challenge by leveraging cutting-edge technologies and innovative production methods. Today’s audiences expect nothing less than best-in-class coverage, and the recent summer of sports presented broadcasters with the dual challenge of delivering high-quality live content, while adhering to stringent sustainability standards.
Amagi – Embracing cloud technology for a sustainable future
Like many others, the broadcast industry is facing increasing pressure to reduce its environmental impact. While essential for delivering high-quality content, traditional on-premises infrastructure often consumes significant energy and resources. This is due to several factors, including a few that I will be discussing below.
HPE – Is sustainability compatible with AI in the media and entertainment industry?
When none other than Tyler Perry halts an $800 million studio expansion after seeing a text-to-video AI demo, you know something major is happening in media and entertainment. AI isn’t new to the industry—Netflix has used machine learning (ML) to serve up recommendations since the early 2000s—but generative artificial intelligence (GenAI) is changing more than distribution and marketing. GenAI is primed to change how film, television, and music are imagined and produced.
Postudio – Driving new talent and inclusivity in post-production
Back in the 80s as a young boy, I witnessed what was the prevalent Business Model of the era – The Manufacturer Model – i.e. when necessity was the mother of invention. Busier families with less cooking time needed Instant noodles, pagers (yes, those antiquated things) when you needed to be reached urgently, Sony Walkman because you needed music when you walked/ exercised or were on long flights.
Moments Lab – Diversity and Inclusion to fuel Innovation in the media, entertainment, and broadcast industry
In recent years, we have seen businesses across many sectors re-evaluate their workplace to create a more diverse and inclusive environment for everyone. This initiative is crucial for all industries, and the media, entertainment, and broadcast industry is no exception. Historically a male-dominated space, it remains unbalanced to this day. However, change is happening, and there is cause for hope as the industry looks to become more diverse in terms of gender, disability, ethnicity, and more. Encouraging this shift is vital to creating and maintaining an environment where everyone feels valued, included, and represented. By fostering diversity and inclusion, companies in the media, entertainment, and broadcast sector can not only enrich teams with a variety of perspectives and experiences, but also create a more equitable and welcoming workplace for all.