The streaming industry has entered a new phase. Subscriber growth is hard to sustain and effective global expansion is more complex than ever. In an era of market saturation, subscription fatigue, and tightening consumer budgets, streaming providers need to rethink how they acquire, retain, and monetize their subscribers. Today, streaming success isn’t just about adding new customers – it’s about selling smarter, more flexible subscriptions that align with evolving consumer behaviors.
Cerberus Tech – Orchestrating Live IP video delivery: reducing complexity to enable highly scalable workflows
The shift toward live IP video delivery has unlocked new possibilities for broadcasters, content providers, and production teams. This transition is enabling greater flexibility in content distribution by supporting delivery of high-quality video across multiple platforms with lower latency, improved scalability, and reduced infrastructure costs. However, with greater flexibility has come greater complexity.
AgileTV – Hyper-personalized viewing and AI-optimized monetization: the future of TV services
As television consumption continues to evolve, service providers must embrace new technologies to remain competitive. The traditional model of content delivery, where viewers passively consume programming on rigid schedules, is long gone. Today, audiences expect seamless, personalized, and on-demand experiences that cater to their preferences, interests, and habits. At the same time, monetization strategies are becoming more sophisticated, moving beyond basic subscription models to incorporate advertising, hybrid AVOD/SVOD approaches, and real-time data-driven revenue opportunities.
Evergent – The ultimate battleground: securing subscriber loyalty
In the “streaming wars” era, retaining subscribers has emerged as the ultimate battleground. As streaming companies navigate through a maze of subscription models, the challenge – or battle plan as it were – is not just to attract viewers but to retain them amidst fierce market competition and tightening consumer budgets. It’s no wonder recent research by Parks Associates revealed that the average annualized subscriber churn rate stands at 47%.
In the face of these challenges, media companies are redefining the playbook on subscriber engagement, leveraging a mix of cutting-edge technologies to forge deeper, more enduring connections with their audiences.
Amagi – Revolutionizing live sports and events coverage with unified cloud workflows
In 2023, live broadcasts overwhelmingly topped the charts of the 100 most-viewed telecasts, with a clear preference for live sports, which claimed 56 of the highest rankings. Remarkably, the coverage of Oscars and the Grammys stood out as the leading entertainment broadcasts. The historical interest in live programming can be attributed to its unique offering of immediacy and the opportunity for real-time engagement. This format excels in delivering the excitement of witnessing events unfold in the moment, creating a compelling sense of participation and community among viewers. So it is no surprise that the live streaming sector is expected to experience a significant boom, with projections estimating its value to reach $3.21 billion by 2027.
Viaccess-Orca – Mastering TV monetization with AI-driven solutions
In the television world, generating new revenue can be a significant battle. Broadcasters and video service providers face growing competition for eyeballs, changing viewer demands, cost pressures, and an array of regulations, amongst other challenges. As the television industry evolves, broadcasters and service providers need to find new ways to attract viewers, engage audiences, and increase revenue.
This article will highlight some of the key challenges that broadcasters and video service providers face when monetizing content and offer innovative solutions for generating new TV revenue, including personalized FAST channels, targeted TV advertising, tailored content packages, and shoppable TV.
Veritone – Maximizing revenue generation from your sports content
In the realm of sports, AI technology is helping content managers and rights holders activate their content in a way that enables them to reimagine the value derived from live sporting events, as well as their archival content, unlocking new revenue opportunities in a dynamic landscape.
Net Insight – Boosting monetization with media-centric video delivery networks
With the global economic headwinds pressuring all industries, media companies are strategizing about expanding their content’s reach, tapping new audiences, and driving more revenue streams.
Delivering super high-quality live video content swiftly, reliably, and on a large scale is non-negotiable. As media companies pivot to reach audiences across markets, they need the right network backbone to remain agile. However, many media organizations still rely on generic transport workflows for their premium content, missing out on the advantages of new, software-defined transport networks explicitly tailored for media.
Innovation in software-defined transport networks that are media-centric in nature renders these networks ready to meet the stringent quality, synchronization, and reliability requirements of the media industry. When it comes to valuable live content, media companies can’t compromise for anything less.
Monterosa – How apps and merch became one in reality TV
It all started with a water bottle.
Love Island launched in 2015 and quickly became one of the most successful reality TV shows in history – with 22 versions launched globally, and into its ninth season in the UK.
One of the integral elements of the series is the Love Island app.
From interactive polls to quizzes, live content updates to ad inventory, the Love Island app helps to keep fans hooked on the show throughout the season.
Powered by Monterosa / Interaction Cloud, the real-time fan app drives increased levels of engagement and is an essential part of the format itself, empowering viewers to affect the show’s outcome, through a range of votes.
Matrix Solutions – The future of advertising sales: adapting to change and building success
The shift to CTV and advanced TV advertising is creating new challenges for advertising sales teams. These teams need to be able to sell and manage a wider range of ad products across a more complex ecosystem. They also need to be able to measure the results of their campaigns more accurately.